Case Study: Mercedes-Benz drives brand engagement with Frontify

Mercedes-Benz boosts brand engagement with Frontify and 6M+ asset downloads

Mercedes-Benz, a globally recognized automotive company, faced a challenge in scaling brand consistency and providing easy, intuitive access to its brand assets and guidelines across its large organization. Their previous system had limitations in customization, integration, and user experience, prompting the brand design team to seek a new solution. They partnered with Frontify to implement its brand-building platform.

Frontify provided a customizable platform that included Digital Asset Management (DAM), brand guidelines, and templates. The solution was tailored to Mercedes-Benz's security and branding needs, including the development of custom tools via Frontify's Brand SDK. The implementation led to over 46,000 registered users, more than 6 million asset downloads, and a dedicated desktop app used exclusively by 25% of users. Frontify enabled the company to centralize all brand assets for the first time, significantly increasing brand engagement and consistency across its global business.

Mercedes-Benz