Case Study: M+C Saatchi achieves global brand consistency and faster asset access with Frontify

M+C Saatchi unifies brand tools across 22 countries with Frontify

M+C Saatchi Group, a global creative agency with over 2,400 employees, faced the challenge of scaling its strong brand identity across its global network. Their brand management tools were inefficient, leading to scattered assets and inaccessible materials that hindered momentum and collaboration. To support its regional expansion, the global marketing team needed a secure and dynamic platform, beyond a static repository, to unify brand identity and growth tools.

The agency implemented Frontify to create a centralized brand and growth platform. The solution streamlined brand governance with a customized hub featuring editable templates and strategic resources, which significantly accelerated asset access and improved brand consistency. Frontify provided a single source of truth that empowered teams, resulting in quicker campaign execution and higher engagement with growth materials across 22 countries.

M+C Saatchi Group