Case Study: Lufthansa achieves brand consistency and collaboration with Frontify

Lufthansa - Customer Case Study

Lufthansa, one of the world’s largest airlines, needed a more flexible way to manage its global brand after finding its old brand portal too complicated and inflexible. Since 2014, the company has used Frontify to centralize brand management across its organization and support its teams, partners, and regional offices.

With Frontify’s brand portal, guidelines, digital asset management, and creative collaboration features, Lufthansa improved brand consistency, communication, and access to information. The company now has more than 90 brand guidelines, sees over 40,000 guideline page views per month, and has more than 14,000 registered users, with the platform also supporting over 600 digital projects.

Lufthansa

Ronald Wild

Corporate Design Manager