Case Study: Lufthansa achieves brand consistency and collaboration at scale with Frontify

Lufthansa boosts brand consistency with Frontify and 40K monthly page views

Lufthansa, a major global airline, faced the challenge of managing its brand consistently across a vast international organization and with numerous external partners. Their previous brand portal was complicated, inflexible, and unsuitable for their needs, creating corporate design issues. They turned to Frontify's brand management platform to find a solution.

By implementing Frontify, Lufthansa centralized its brand assets and guidelines into a scalable, intuitive cloud solution. This served as a single source of truth, enabling seamless collaboration with agencies and partners. The results were immediate and significant, including higher brand consistency, a considerable cost reduction, and a higher production rate. Frontify now supports over 14,000 registered users, with 90+ brand guidelines receiving 40,000 page views per month.

Lufthansa