Case Study: Kuehne+Nagel achieves global brand consistency with Frontify

Kuehne+Nagel centralizes 40K assets with Frontify

Kuehne+Nagel, a global logistics company with over 81,000 employees, faced challenges with inconsistent branding and a scattered ecosystem of digital assets. With stakeholders spread across more than 100 countries, each location managed its own content independently, leading to silos and disorganization. As part of a global rebrand, they turned to vendor Frontify for a solution to centralize brand management.

Using the Frontify platform, including its Digital Asset Management (DAM) and Templates features, Kuehne+Nagel created a centralized home for all brand guidelines and assets. The solution resulted in over 35,000 users accessing the platform, with an average of 4,000 monthly active users. Frontify enabled the storage of 40,000 assets and empowered non-designers to create an average of 10 on-brand publications daily, significantly improving global brand consistency, breaking down silos, and saving time.

Kuehne+Nagel