Case Study: Kia boosts brand ownership and collaboration with Frontify

Kia unifies brand assets for 5,000+ employees with Frontify

Kia, an automobile manufacturer, faced the challenge of rolling out a major corporate rebrand across its large European operations. The company needed a new way to educate and align its internal teams and external partners with the new brand guidelines and values, requiring a shift in mindset and a platform to facilitate collaboration. They turned to Frontify for a solution.

Frontify provided a centralized platform for brand guidelines, digital asset management, and templates. This gave all employees easy access to assets, fostering a greater sense of ownership and buy-in. The solution from Frontify improved cross-team collaboration, broke down creative silos, and became the main touchpoint for internal and external audiences to interact with the Kia brand.

Kia