Case Study: Ivoclar achieves global brand consistency with Frontify

Ivoclar scales brand consistency with Frontify, creating 570+ publications a month

Ivoclar, a leading global dental company with over 3,500 employees, faced a significant challenge in maintaining a consistent brand identity across its global operations and external partners. Their static PDF brand guidelines were difficult to access and update, making it nearly impossible to achieve global branding compliance. To solve this, they turned to the vendor Frontify for a centralized brand management solution.

By implementing Frontify's platform, which includes Digital Asset Management (DAM) and brand guideline features, Ivoclar created a centralized brand portal. This solution empowered employees and partners to independently access assets and create compliant materials using templates. The results were substantial: the platform averages 700+ monthly active users, over 570 publications are created monthly, and it stores 19,000+ assets. Frontify enabled Ivoclar to achieve efficient collaboration and present a unified brand identity worldwide.

Ivoclar