Case Study: Kansas City Chiefs save 10 hours per week on brand management with Frontify

How the Kansas City Chiefs deliver memorable brand experiences at scale

The Kansas City Chiefs needed a way to keep their brand experience consistent as they expanded beyond their U.S. base into markets such as Germany, the U.K., and Mexico. As an entertainment brand with 20+ social channels and many touchpoints, the team needed to protect its core identity while scaling across channels, markets, and player brands. Frontify’s brand platform was used to support that effort.

Frontify gave the Kansas City Chiefs a central place to store and share brand assets, guidelines, and information with internal teams and global partners. The brand team organized 200+ logo files, improved partner collaboration, and saved up to 10 hours per week. Frontify also helped stakeholders access the assets they needed without having to contact the brand team, supporting more consistent brand execution.

Kansas City Chiefs

Jordan Giesler

Creative Director