Case Study: Telefónica builds a centralized brand factory with Frontify

How Telefónica built a centralized Brand Factory

Telefónica, one of the world’s largest telecommunications companies, needed a way to manage a brand landscape spread across 16 markets and multiple languages. Its own brand world was disconnected and siloed, with different teams using separate tools and processes, which made it difficult to balance local ownership with group-wide consistency.

Frontify gave Telefónica a single, centralized Brand Factory for brand guidelines, collaboration, and digital asset management. The company now manages 16 sub-brands, 717K+ assets, and 17K+ users on the platform, with more than 19K+ projects and 104K+ guideline page views each month. Frontify also supports 3.5M+ asset views from external integrations, helping Telefónica keep brand materials organized and on-brand across all touchpoints.

Telefónica

Cristina Terrón Moreno

Account Manager