Case Study: Kia strengthens brand collaboration and consistency with Frontify

How Kia created a bold new brand

When Kia rebranded in 2021, the automobile manufacturer needed a better way to bring employees along with its new brand direction. The Kia Europe team wanted to educate users, share guidelines, values, and principles more easily, and create a platform that would support both internal and external audiences. Frontify provided the brand platform, including Guidelines and Portals and Digital Asset Management, to help make that possible.

With Frontify, Kia gave all employees access to brand materials in one place, making it easier to deploy brand information, collaborate across teams, and work from the same assets and guidelines. The platform helped increase ownership of the brand, inspire creative teams, and improve connection with audiences, while reducing reliance on scattered tools and folder structures.

Kia

Rishaad Sacoor

Head of Brand Strategy Europe