Case Study: Datacom improves brand consistency and efficiency with Frontify

How Frontify helped Datacom centralize its design system and brand identity

Datacom, an Auckland-based software and IT company, needed a better way to keep its brand identity consistent after a brand refresh. With assets stored in different places and employees often emailing for logos and other materials, version control was difficult across regions, departments, and channels. Datacom turned to Frontify and its brand portal and design system tools to create a central hub for brand guidelines and approved resources.

Frontify centralized more than 45,000 brand-related assets and helped Datacom eliminate one-off email requests and version control issues. The company reported a 17% increase in active users in the last 12 months, 3 to 5 hours saved per request waiting for approvals, and over 720K brand-approved asset downloads in the last 12 months as of December 2023. Datacom also said Frontify improved agency collaboration, brand consistency, and employee self-service.

Datacom

Kirsty Brown

Senior Brand Manager