Case Study: Everpure achieves self-service brand consistency and faster rebrand rollout with Frontify

Everpure launches a global rebrand with Frontify in just 3 months

Everpure, a global data management company formerly known as Pure Storage, faced a significant challenge when undertaking a rebrand. Its legacy systems were disparate and inefficient, causing a heavy reliance on the design team for simple requests and preventing consistent brand application across the organization. To ensure a successful market repositioning, they needed a centralized, self-service solution and turned to the Frontify platform.

By implementing Frontify's brand portal, which included guidelines, digital asset management, and templates, Everpure empowered its entire workforce to apply the new brand identity correctly without design support. The results were immediate and substantial: 3,800 employees logged in within the first 24 hours, and just three templates alone saved 29 hours of work per week. Frontify enabled a consistent global rebrand, drastically improved efficiency, and freed the creative team to focus on higher-impact strategic work.

Everpure