Case Study: Caribou Coffee improves brand consistency and saves time with Frontify

Connecting people through coffee every day

Caribou Coffee worked to keep its brand consistent across more than 700 locations worldwide, but its assets, guidelines, and approvals were spread across multiple systems. That created confusion for teams and partners, with people sometimes using incorrect images or referencing different guideline versions.

Frontify provided Caribou Coffee with a brand portal, digital asset management, and templates through its BOU4U platform. With everything in one place and updateable in real time, Caribou Coffee now uses self-service access for franchisees and local teams, and the brand team estimates it saves up to 5 hours of search time across teams each week and 5 to 10 hours per week on templating alone.

Caribou Coffee

Alyssa Arenz

Franchise Marketing Manager