Case Study: Caribou Coffee boosts brand consistency and saves time with Frontify

Caribou Coffee saves 5–10 hours a week with Frontify

Caribou Coffee, a coffee chain with over 700 locations worldwide, faced a challenge with fragmented brand management. Their assets and guidelines were stored across multiple, disconnected platforms like Webdam and PDFs, leading to brand inconsistency, confusion, and frequent use of incorrect materials by international teams and franchise partners.

By implementing Frontify's brand platform, which includes Digital Asset Management, Brand Guidelines, and Templates, Caribou created a single source of truth named BOU4U. The Frontify solution enabled self-service access to on-brand materials for franchisees, eliminating many approval requests. This saved the brand team 5-10 hours per week and saved over 5 hours of search time weekly across teams, resulting in stronger brand consistency and more efficient communication.

Caribou Coffee