Case Study: Süddeutsche Zeitung strengthens brand consistency with Frontify

Building An Inclusive Brand the Write Way

Süddeutsche Zeitung (SZ) uses Frontify as its brand platform to support a broader brand relaunch. The newspaper was rolling out a new corporate design across its marketing channels and products while also working on a new corporate language, and it needed a way to bring scattered style guides and brand materials into one consistent source.

Frontify helped SZ create a central brand portal that bundles identity, communication, and design information in one place. The platform made it easier to upload content, keep teams on the newest versions, and let employees, designers, marketers, and agency partners work more independently; SZ now has more than 200 registered brand portal users from across the organization, including the CEO, editors, developers, and designers.

Süddeutsche Zeitung