Case Study: Brenntag achieves stronger global brand consistency with Frontify

Brenntag boosts brand consistency with Frontify and saves 1,963 hours in PowerPoint

Brenntag, a global market leader in chemical distribution, faced a challenge in maintaining brand consistency due to its decentralized global structure. With numerous acquisitions leading to disparate systems, employees struggled to find approved assets and present a unified corporate image. To support a comprehensive brand relaunch, Brenntag partnered with Frontify to centralize its brand management.

Using the Frontify platform for its brand guidelines and digital asset management, Brenntag created a single source of truth for its global workforce. This solution, integrated with empower® for document automation, allowed employees to efficiently create on-brand materials. The results for Brenntag included over 12,000 registered users, 10,000 assets managed, and 500 new publications created monthly from templates, leading to significant efficiency gains and a seamless transition to the new brand identity.

Brenntag