Case Study: Borussia Dortmund achieves global brand consistency and faster collaboration with Frontify

Borussia Dortmund saves 5–10 hours a week with Frontify

Borussia Dortmund (BVB), a major German football club, wanted to transform its national brand into a global one. The challenge was to improve brand consistency, centralize assets, and enable smoother collaboration between its many internal departments and external partners worldwide. To address this, they turned to Frontify and its brand platform.

By implementing Frontify's brand portal and digital asset management, BVB created a centralized hub for all guidelines and assets. This solution streamlined global coordination and simplified partner collaboration. The results were significant, saving the design team 5-10 hours per week on asset requests and saving an additional 3 hours weekly through more efficient approval processes. The platform also sees over 630 logins per day, demonstrating widespread adoption.

Borussia Dortmund