Case Study: Boehringer Ingelheim scales global brand governance with Frontify

Boehringer Ingelheim boosts asset views 60% with Frontify

Boehringer Ingelheim, a global pharmaceutical company, needed a scalable and user-friendly solution to manage its complex brand identity across 130 markets for over 50,000 employees. After launching a new brand identity, its central Brand Hub built on Frontify became difficult to navigate as it expanded with new content and resources.

Working with the digital agency Evernow, Frontify implemented a custom theme using its Brand SDK to transform the hub. The solution created a more intuitive, app-like experience with enhanced navigation, leading to a 60% increase in asset views and over 1 million assets downloaded within three months. Frontify provided the technical flexibility needed to build an inspiring and effective central brand resource.

Boehringer Ingelheim

Inga Ellingen

Senior Corporate Brand Manager at Boehringer Ingelheim