Case Study: Boehringer Ingelheim scales global brand governance with Frontify

Boehringer Ingelheim boosts asset views 60% with Frontify

Boehringer Ingelheim, a global pharmaceutical company, needed a scalable and user-friendly solution to manage its complex brand identity across 130 markets for over 50,000 employees. After launching a new brand identity, its central Brand Hub built on Frontify became difficult to navigate as it expanded with new content and resources.

Working with the digital agency Evernow, Frontify implemented a custom theme using its Brand SDK to transform the hub. The solution created a more intuitive, app-like experience with enhanced navigation, leading to a 60% increase in asset views and over 1 million assets downloaded within three months. Frontify provided the technical flexibility needed to build an inspiring and effective central brand resource.

Boehringer Ingelheim