Case Study: Bionic achieves brand consistency and scalable co-branding with Frontify

Bionic transforms its brand in less than 18 months with Frontify

Bionic, a UK-based business switching service for SMEs, faced the challenge of managing a complex rebrand and maintaining coherence across its numerous co-branding partnerships. The company needed to ensure that various external partners had controlled access to the correct brand assets without confusion. They used Frontify, a brand-building platform, to create and share their digital brand identity guidelines.

Using Frontify's guidelines and permission settings, Bionic could easily provide each partner with precise access to the necessary brand information. The solution enabled a successful rebrand and ensured all partners and internal teams had a live, always-up-to-date resource. Frontify made the entire process manageable, eliminating the need for static, outdated PDFs and helping the brand evolve coherently across all touchpoints.

Bionic