Case Study: Sal's Pizza Company boosts social engagement with Frontier Marketing

Sal's Pizza Co & Sal's Pizza Place boosts engagement 159% with Frontier Marketing

Sal's Pizza Co & Sal's Pizza Place, a local restaurant, partnered with Frontier Marketing for social media management. Despite having a large Facebook following, their posts were receiving underwhelming engagement from their audience. The challenge for Frontier Marketing was to leverage this existing following to create excitement and significantly increase customer interaction.

Frontier Marketing executed a multi-step Facebook contest that encouraged user participation by submitting and then voting on photos. This solution led to a highly successful campaign, resulting in a 159% increase in engaged users and over 7,000 viral impressions. The campaign also directly accrued 20 new page likes, the page's largest growth in over a year, and created lasting customer excitement for future engagement.

Sal's Pizza Co & Sal's Pizza Place