Case Study: Excalibur achieves 35x ROAS and sales growth with In Front Digital's Google Ads Performance Max strategy

Excalibur boosts ROAS 35x with In Front Digital

The customer, Excalibur, a washroom supplier, faced the challenge of competing against larger brands in a competitive market and was not getting value from their existing agency. They enlisted In Front Digital to be strategic with their spend on SEO and PPC campaigns.

In Front Digital developed a data-driven Google Ads strategy focused on Performance Max campaigns and product feed optimization. This approach improved visibility, drove higher-quality traffic, and maximized return on ad spend. The vendor's work delivered a 35x ROAS, placed 123 keywords on page one, and achieved a 292% increase in web traffic over 12 months.

Excalibur