Case Study: Thuasne achieves a flexible, future-ready B2B commerce platform with Front-Commerce

Thuasne makes the move to Headless Commerce for a flexible and evolutive B2B platform

Thuasne, a Medweartech pioneer, sought to centralize its operations and develop a modern B2B e-commerce sales channel to improve its brand image and customer loyalty. The challenge involved harmonizing existing sales channels, implementing advanced B2B features, and adopting a flexible, headless architecture to support future expansion. They partnered with the vendor Front-Commerce and selected Adobe Commerce as their platform to meet these goals.

The solution implemented by Front-Commerce was a headless front-end, connecting via API to various backends like Adobe Commerce and Algolia. This provided Thuasne with a future-proof, flexible architecture and key B2B features such as requisition lists, company account management, and a quick order function. As a result, Thuasne successfully launched a new B2B website, significantly streamlining processes, improving efficiency, and enhancing the overall customer experience.

Thuasne