Case Study: Devialet doubles e-commerce conversion with Front-Commerce

How Devialet doubled its e-commerce conversion rate in 16 weeks

Devialet, a French audio technology company, faced the challenge of improving its e-commerce user experience and site performance across 37 countries. To meet Google's Core Web Vitals and improve SEO competitiveness, they partnered with vendor Front-Commerce to migrate from Magento 1 to a headless Magento 2 architecture.

Front-Commerce implemented a headless commerce solution, decoupling the front-end and back-end. This included developing custom integrations for the Adyen payment system and creating specialized admin features. The project resulted in a 100% increase in conversion rate, a 25% decrease in bounce rate, and a Lighthouse performance score improvement from 70 to 95.

Devialet

Benjamin Braillon

Devialet