Case Study: Capilano Suspension Bridge Park achieves global media buzz and ticket sales with front + centre

Capilano Suspension Bridge Park generates 430 earned media stories with front + centre

Capilano Suspension Bridge Park engaged the vendor Front + Centre to design a public relations and experiential campaign. The challenge was to leverage the excitement around Taylor Swift’s Eras Tour finale in Vancouver to stand out among many competing events and entice fans to visit the park, which is located outside the city's downtown core.

The solution from Front + Centre was to transform the park’s annual Canyon Lights event into a Taylor Swift-themed experience, including decorating the iconic suspension bridge as a giant friendship bracelet. Their multi-pronged PR strategy included media relations and influencer engagements. The campaign generated 430 earned media stories with a potential reach of over 173 million, securing global coverage and positioning the park as a premier destination for unique cultural moments.

Capilano Suspension Bridge Park