Case Study: Best Buy Canada boosts media and influencer engagement with front + centre

Best Buy Canada hosts media event with front + centre, driving 97% attendance and 1,005,881 potential reach

Best Buy Canada, a major retail chain, needed to build stronger brand relationships with media and influencers but lacked opportunities for direct engagement. They faced the challenge of creating a compelling incentive for these guests to attend an event on a weekend during the Super Bowl. The event management and influencer marketing firm front + centre was engaged to develop a solution.

front + centre hosted a luxurious Super Bowl viewing party featuring activations like a personalized swag station, VR games, and a massive snack stadium. The event successfully hosted 36 guests with a 97% attendance rate. It generated a significant social media impact with 195 posts and stories from attendees, achieving a potential reach of over one million followers. The event was widely praised by guests, who expressed strong enthusiasm for future partnerships with Best Buy Canada.

Best Buy Canada