Case Study: SalamAir builds a distinctive Omani brand with FROM6 Communications

SalamAir launches brand and 12-month communications rollout with FROM6 Communications

SalamAir, Oman's first low-cost carrier, required a comprehensive brand identity to support its launch. The airline partnered with FROM6 Communications, which was selected to handle brand strategy and design after a competitive pitch against five global agencies. FROM6's remit extended to managing the entire brand launch and all communications for the first year of operations.

FROM6 Communications developed a brand that drew heavily from Omani culture and landscape. The solution included a symbolic brand mark, a color palette inspired by the nation's waters and hills, custom graphic icons based on traditional embroidery, and a uniquely created font. The agency also managed the production of the launch TVC, advertising roll-out, social media content, and event activations. This complete branding and launch effort by FROM6 Communications successfully established the new airline in the market.

SalamAir