Case Study: The Pub People improve user experience and recruitment with Frogspark

The Pub People modernise their 10-year-old website with Frogspark

The Pub People, a well-established pub network in Nottingham and the East Midlands, faced the challenge of an outdated website that no longer reflected their brand's values or direction. Their decade-old site was critical for recruiting licensees and informing customers. To address this, they partnered with Frogspark for a comprehensive website redesign and development project.

Frogspark implemented a clean, innovative website designed to serve multiple user groups with a structured journey and dedicated sections for licensee information and applications. The solution amplified the pub network's community values and culture, fostering greater credibility and trust. The new website provides a better user experience, allows for easy content updates, and offers a scalable foundation for The Pub People's future business growth.

The Pub People