Case Study: Gamelyn Games increases board game sales with FROGRIOT

Gamelyn Games boosts wholesale sales by 215% with FROGRIOT

Gamelyn Games, a board game publisher, faced the challenge of an outdated e-commerce platform that was not effectively driving sales or leveraging its community. They engaged the software house FROGRIOT to build a new, bespoke online store to increase average order value, boost sales volume, and build a stronger community around their brand.

FROGRIOT designed and implemented a new e-commerce platform that uniquely separated sales and community content into a dedicated blog called Gamelyn’s Gazette, seamlessly linking influencer posts to product pages. The solution included mobile optimization, integrated mobile payments, cross-selling features, and a dedicated portal for wholesale distributors. As a result, FROGRIOT helped Gamelyn Games achieve a 215% increase in annual wholesale sales and a 66% increase in retail sales, despite a 5% decrease in website visitors.

Gamelyn Games