Case Study: Primor achieves 36x ROAS with Frizbit web push notifications

Primor achieves 36x ROAS with Frizbit web push notifications

Primor, a major Spanish online beauty and cosmetics retailer, faced the challenge of differentiating itself in a crowded e-commerce market and re-engaging its large audience of website visitors. They needed a direct and personalized communication channel to win back users' attention and drive revenue.

Partnering with Frizbit, Primor implemented hyper-personalized web push notification retargeting campaigns. This solution allowed them to communicate with subscribers directly without needing an app or personal data. Frizbit's platform generated an additional six-figure revenue stream for Primor, achieving a 36x return on ad spend and winning back 16% of its subscribers at an exceptionally low cost per session.

Primor