Case Study: OneDayOnly achieves 24.3x ROI with Frizbit's web push notifications

OneDayOnly achieves 24.3% ROI with Frizbit

OneDayOnly, a prominent South African online retailer, sought to enhance customer engagement and increase sales without relying on third-party cookies. They needed an efficient way to implement web push notifications without dedicating significant internal technical resources. To address this challenge, they partnered with Frizbit to leverage its customer engagement platform.

Frizbit implemented a cross-channel solution featuring a strategic double opt-in approach to build a subscriber base and both automated and manual web push notifications. This hyper-personalized strategy delivered 141,556 notifications, achieving a 5.75% click-through rate and a 3.63% conversion rate. The partnership resulted in a 24.3x return on investment for OneDayOnly, significantly boosting sales and user retention while building a new, cookie-free retargeting channel.

OneDayOnly