Case Study: Natura achieves 16.8x ROAS with Frizbit

Natura achieves 16.8x ROAS with Frizbit

Natura, a miscellaneous product retailer with over 221 stores across Europe, faced the challenge of engaging customers and increasing revenue for its new multilingual e-commerce site. They sought a hyper-personalized solution that matched their brand identity to recover lost sales and encourage customer returns, moving beyond their sole reliance on retargeting ads. They partnered with vendor Frizbit to implement this new digital retargeting strategy.

Frizbit implemented hyper-personalized cart abandonment emails and automated web push notifications in five languages. The solution generated an impressive 16.8x return on ad spend (ROAS), producing an additional five-figure revenue with a cost per session of just €0.10. The cart abandonment emails alone achieved a 74.5% open rate and a 9.8% conversion rate, successfully recovering lost sales for Natura.

Natura