Case Study: MiiN Cosmetics achieves 7X ROI across 4 countries with Frizbit web push notifications

Miin cosmetics drives 7x ROI with Frizbit

MiiN Cosmetics, a European retailer specializing in Korean skincare, faced the challenge of boosting online sales and engaging anonymous users across its four different country markets. They needed an automated, personalized channel that could operate without third-party data, maintain strict GDPR compliance, and preserve their distinct brand identity. To address this, they partnered with vendor Frizbit to implement a web push notifications strategy.

Frizbit's solution involved creating automated, multi-language campaigns for product and cart abandonment, along with promotional bulk messages. This approach delivered a localized experience for users in Spain, France, Germany, and Italy. The strategy generated a 7x ROI, a 4.27% click-through rate on automated notifications, and collected over 5,000 new subscribers in a single month through a native opt-in. Frizbit enabled MiiN Cosmetics to scale its personalized communication effectively.

Miin cosmetics