Case Study: Primor achieves 36X ROAS with Frizbit Web Push Notifications

How Primor Reached a 36x Roas Using Hyper-personalised Web Push Notifications From Frizbit

Primor, Spain’s largest beauty and cosmetics online retailer, needed a way to cut through heavy online competition and bring shoppers back to its ecommerce site as more customers shifted to digital purchasing. The company partnered with Frizbit to add a new retention channel using web push notifications, enabling seamless, personalized communication without requiring a mobile app.

Frizbit implemented automated and manual hyper-personalized web push notification campaigns for category browsing, product viewing, cart abandonment, and promotions. The results were strong: Primor generated an additional six figures in revenue, achieved a 36x ROAS, lowered cost per session to €0.02, and brought back 16% of subscribers to its site, while also collecting 185K new subscribers in a single month.

Primor