Case Study: Micuento boosts retention and online sales with Frizbit

How Micuento Boosts Online Sales and Reten4on via Push No4fica4on Retarge4ng

Micuento is an online platform for personalized children’s books that operates in 11 countries and wanted a more effective way to retain users after acquisition. The company was looking to move beyond standard retargeting ads and deliver highly relevant, automated messages in each user’s language based on where they abandoned the journey.

Frizbit implemented automated, behavior-based web push notification retargeting using native opt-in, funnel event tracking, hyper-personalized templates, and multi-language campaigns across desktop and mobile. In the first month, Frizbit returned 12% of subscribers to Micuento’s site, delivered an 11x ROI, reduced cost per session to €0.06, drove an 8.8% average CTR, and contributed to a 1% increase in overall sales.

Micuento

Javier Falco

Co-Founder