Case Study: Bidcom Achieves 37x ROAS with Frizbit

How Bidcom reached a 37x ROAS using behavioural, hyper-personalised emails and web push notifications from Frizbit

Bidcom, a leading consumer electronics retailer in Argentina, needed a better way to recover lost sales from cart abandonment while improving customer experience. The company partnered with Frizbit to implement a retargeting strategy using behavioural email marketing and web push notifications.

Frizbit launched automated, hyper-personalised cart abandonment emails and dynamic web push campaigns for Bidcom, helping recapture users across desktop and mobile. The results included a 37x ROAS, a cost per session of €0.04, 15% returned users, 97.9% deliverability on cart emails, 17.1% CTR, 4% conversion rate, and 52,148 new web push subscribers.

Bidcom

Kevin Manley

Ecommerce & Digital Marketing Manager