Case Study: Azerbaijan Airlines achieves 62.9x ROI with Frizbit web push notifications

Corendon Airlines achieves 62.9x ROI with Frizbit

Azerbaijan Airlines faced the challenge of recovering lost online bookings, which became more difficult and less profitable due to increasing restrictions on third-party cookies and GDPR regulations. The airline needed a new, privacy-compliant solution to automatically re-engage users and deliver personalized offers without relying on ads. They turned to the vendor Frizbit to implement a web push notification strategy.

Frizbit's solution involved building a subscriber base through a native opt-in and then deploying a mix of personalized, triggered notifications and bulk campaigns, all delivered in three languages. This approach allowed Azerbaijan Airlines to re-engage travelers throughout their booking journey. The results for the airline were highly successful, including a 62.9x return on investment, a 2.6% conversion rate, and a 0.9% increase in online bookings during the three-month proof of concept, as achieved with Frizbit.

Corendon Airlines