Case Study: Camerfirma boosts online conversion with Frizbit Web Push Notifications

Camerfirma boosts online conversion 18% with Frizbit

Camerfirma, a qualified digital certification authority, faced the challenge of activating a transactional online channel for its B2B products without disrupting its complex assisted sales flows. They partnered with Frizbit to implement a web push notification strategy that would serve as an effective lead capture and educational tool while operating without third-party cookies.

Frizbit implemented a personalized web push notification solution featuring automated behavioral campaigns for scenarios like cart recovery and product retargeting, plus bulk campaigns for renewals. This strategy delivered significant results for Camerfirma, including an 8.0% opt-in rate, a 6.7% click-through rate on automated notifications, and an 18% higher conversion rate than their web average, ultimately achieving a 633% ROI.

Camerfirma