Case Study: Bite Group achieves 52X ROI with Frizbit Web Push Notifications

Bite Group achieves 52X ROI with Frizbit's web push notifications

Bite Group, a leading telecommunications operator in the Baltics, needed a flexible web push notification solution to prove the channel's value and unify its strategy across its Latvian and Lithuanian markets. Their challenge was to move beyond basic bulk campaigns and find a platform that could deliver personalized, behavior-based messaging to drive measurable results for their eShop.

Frizbit implemented its behavioral web push notification platform, designing automated, multi-language flows triggered by user actions like product views and cart abandonment. This solution delivered an 8% average click-through rate and was responsible for a 52x return on investment from direct device sales, establishing web push as an essential and high-performing channel for the customer.

Bite Group