Case Study: Bidcom achieves 37x ROAS with Frizbit's hyper-personalized email and web push retargeting

Bidcom reaches 37x ROAS with Frizbit

Bidcom, a leading retailer of consumer electronics in Argentina, faced the challenge of recovering lost sales from cart abandonment. They partnered with the vendor Frizbit to implement a new digital retargeting strategy using Frizbit's behavioral email marketing and automated web push notification services to re-engage these potential customers.

The solution involved quickly integrating Frizbit to launch hyper-personalized, automated campaigns. This strategy generated an additional seven-figure revenue in ARP for Bidcom, achieving a remarkable 37x return on advertising spend (ROAS). The campaign also resulted in a 5.88% conversion rate from web push notifications and a cost per session of just 0.04€.

Bidcom