Case Study: Halcyon boosts engagement with Friendly Design

Halcyon boosts site engagement 112% with Friendly Design

Halcyon, a social impact incubator, was working with its existing brand identity that lacked personality and failed to match the bold, risk-taking nature of its work. The organization partnered with Friendly Design to undertake a comprehensive rebranding initiative that would create a new visual identity and an engaging website to better reflect its confidence and values.

Friendly Design created a bold new brand identity for Halcyon, featuring a modernized logo, a geometric graphic style, and neon accent colors. They also built a flexible new website with a modular design. The results were significant, including a 112% increase in site visitor engagement and a 105% rise in clicks. The Halcyon team reported being better equipped to create materials and the community felt the new brand was a more accurate reflection of the organization. The project was also recognized with a 2022 Anthem Award.

Halcyon