Case Study: Lexus drives an 8-hour sale with Video Ignition from Friendemic

Lexus drives 8-hour sales win with Friendemic video

The customer Lexus faced the challenge of converting online inquiries into dealership visits and sales, given that car buyers now visit very few physical lots before purchasing. The vendor Friendemic addressed this with their Video Ignition service, which enables personalized video responses to prospects.

Friendemic's solution allowed a salesperson at a Lexus dealership to create a private video walk-around of a specific vehicle for a customer. This resulted in the customer driving over eight hours to complete the purchase. Friendemic notes that dealerships using Video Ignition see up to a 30% increase in converting internet leads, supported by research that video viewers are 1.81 times more likely to purchase.

Lexus