Case Study: Circle BMW boosts online reviews and reputation with Friendemic

Circle BMW earns near-perfect reviews with Friendemic and 8% customer response rates

Circle BMW, a New Jersey car dealership, aimed to enhance its online reputation to reflect its dedication to customer excellence. The dealership partnered with the vendor Friendemic and implemented its Catalyst Reputation software to systematically capture and manage customer reviews.

Friendemic's solution automated the process of requesting reviews from sales and service customers after their visit. This strategy resulted in an 8% review response rate with near-perfect star ratings. Additionally, the software alerted Circle BMW to negative feedback, allowing them to address issues in near real time. As a result of working with Friendemic, Circle BMW earned the DealerRater BMW New Jersey Dealer of the Year award for two consecutive years and significantly outperformed national benchmarks for BMW dealerships.

Circle BMW