Case Study: Prose achieves 117x cheaper CPA than paid ads with Friendbuy

Prose’s Referral Program CPA is 117x Cheaper Than Paid Ads

Prose, the personalized hair and skincare brand, wanted to make its referral program more visible and effective to drive customer acquisition and retention. With Friendbuy, Prose focused on improving the program’s placement and messaging across channels, while testing incentives to find what would best motivate referrals.

Friendbuy helped Prose integrate referrals into Iterable email and SMS, add sitewide and account-page referral placements, and run A/B tests on offers and sweepstakes. As a result, Prose achieved a single-digit CPA that was 117x cheaper than paid ads and saw an 8x return on its referral investment.

Prose

Kati P'Pool

Senior Lifecycle Marketing Associate