Case Study: PrettyLitter drives loyalty-led revenue growth with Friendbuy

PrettyLitter drives 13.6× ROI with Friendbuy

PrettyLitter, a direct-to-consumer cat litter brand, faced challenges with rising customer acquisition costs and increasing competition. With a small marketing team, they needed a scalable way to turn one-time buyers into repeat customers and transform them into brand advocates. They partnered with Friendbuy to implement a comprehensive loyalty and referral program software.

Friendbuy's solution integrated with PrettyLitter's tech stack to create a loyalty ecosystem that rewarded customer engagement. The program drove a 13.6x ROI from redeemed member revenue, a 19-20% referral share rate, and a 20% conversion rate on referred friends, all while increasing average order value by 7%.

PrettyLitter