Case Study: OLLY increases average order value by 26% with Friendbuy

OLLY Switched to a Friendbuy Loyalty Program and Increased Average Order Value by 26%

OLLY wanted to make loyalty and referrals a bigger part of its direct-to-consumer growth strategy, but its previous program was stagnant, poorly communicated to customers, and limited in personalization. OLLY needed a better way to run rewards, referral, SMS, and email journeys, so it switched to Friendbuy and its loyalty and referral program platform.

Friendbuy implemented a new loyalty and referral program for OLLY, including a seamless integration with Attentive to power triggered SMS and email messages, tiered rewards, and personalized customer journeys. The result was stronger engagement and clearer program communication, with OLLY’s top-tier loyalty members delivering a 26% higher average order value than sitewide.

OLLY

Jennifer Peters

Senior DTC Manager