Case Study: Natural Life achieves higher new customer growth and AOV with Friendbuy

Natural Life drives 35% customer engagement and $129 AOV with Friendbuy

Natural Life, a women's lifestyle brand, faced challenges sustaining new customer growth during a period of reduced acquisition spending and market saturation. To address this, they partnered with vendor Friendbuy and implemented its referral program software to turn their passionate community into a cost-effective acquisition channel.

Friendbuy's solution was a "Give 20%, Get 20%" referral program integrated across Natural Life's website. This strategy delivered exceptional results, including 35% customer base engagement and an 84X ROI. Most significantly, Friendbuy helped drive new customer acquisition, with referred customers spending more—demonstrating a $129 average order value compared to $108 for non-referred customers.

Natural Life