Case Study: woom boosts email and SMS subscriber growth with Friendbuy

How woom Increased Email and SMS Subscriber Acquisition by 40% with Friendbuy and Klaviyo

woom, a premium kids’ bike brand, needed a way to scale word-of-mouth referrals while preserving its brand identity and converting more price-conscious parents. Working with Friendbuy and Klaviyo, woom looked for a referral solution that could integrate cleanly with its Shopify and customer communication flows.

Friendbuy implemented a customizable referral program that was woven into woom’s email, SMS, welcome, post-purchase, and on-site placements. The results were strong: woom reported 30x ROI, a 21% higher average order value from referred friends, and 20%–40% monthly growth in email and SMS subscribers; in one month, 40% of subscribers came from referrals.

woom

Isabelle Macdonald

Ecommerce Digital Marketing Specialist