Case Study: SPANX achieves a 15% conversion rate from referred customers with Friendbuy

How SPANX Uses Friendbuy to Achieve a 15% Conversion Rate from Referred Customers

SPANX, a retail success built on word-of-mouth buzz, wanted to translate that strength into digital marketing as e-commerce became more important. The company needed a way to grow referrals online and turn happy customers into advocates, and it chose Friendbuy’s referral marketing platform to do it.

Friendbuy helped SPANX launch referral campaigns through email, personal links, and social sharing, plus tailored product category promotions and A/B testing to optimize performance. The results were strong: SPANX achieved a 15% conversion rate from referred customers, 8% higher average order value on referral orders, a 26% conversion lift in certain category campaigns, and a 21% increase in email share rate from one test.

SPANX

Nadina Bourgeois

Senior Digital Paid Manager