Case Study: Saalt boosts repeat purchase rate to 41% with Friendbuy

How Saalt Skyrocketed Repeat Purchase Rate to 41% with Friendbuy's Innovative Loyalty Program Software

Saalt, a brand known for menstrual cups, discs, and period underwear, was struggling to turn enthusiastic customer word-of-mouth into growth because its old loyalty and referral programs were expensive, inflexible, and ineffective at driving referrals or repeat purchases. The company needed a better way to reward first-time buyers and engage customers more effectively, so it turned to Friendbuy and its loyalty and referral program software.

Friendbuy helped Saalt build a more customizable, customer-centric program, including tailored rewards, a Klaviyo integration for rewarding quiz completions and email/SMS signups, and a separate referral experience with dedicated CTAs, a landing page, and a friend welcome flow. The results were strong: 41% of loyalty reward earners made another purchase, loyalty-member AOV was 28% higher than overall site AOV, and referral conversion rate improved from 12% to 19%, showing clear impact from Friendbuy.

Saalt

Bridget Laye

Director of Customer Experience