Case Study: Olive & June achieves an 18.5% conversion rate with Friendbuy

How Olive & June Achieved an 18.5% Conversion Rate With a Referral Program Powered by Friendbuy

Olive & June, a beauty and nail care brand, wanted to expand its referral marketing reach and turn word-of-mouth into a stronger customer acquisition channel. To do that, the company partnered with Friendbuy and used its referral program tools to better engage customers across the lifecycle.

Friendbuy helped Olive & June place referral widgets in email footers, welcome flows, and purchase flows, while also customizing the experience to match the brand and integrating with Iterable for more targeted messaging. As a result, Olive & June achieved an 18.5% conversion rate and 10x ROI, making the referral program a more effective growth engine.

Olive & June

Andie Krafcisin

Sr. Manager - Lifecycle / CRM Marketing